Despite what you may have seen online and from various experts in the field, ranking your website without backlinks is certainly possible. You need to create unique content. The following techniques will focus more on on-page SEO, creating valuable content, and off-page mentions.
So, what are these techniques to rank your website?
Create valuable content.
When you answer a search query thoroughly, you give your readers what they want to know.
This will increase user engagement on your website, which will tell the search engines that your content is valuable. Consequently, the search engines will rank your website highly for that search.
For the highest rankings, go more in-depth than your competitors, provide clear answers, and provide graphics or illustrations to help your reader understand the content clearly.
Try to rank for longtail keywords.
These are niche-specific keywords and may have very little search engine traffic. The reason why you will be aiming to rank for these terms is that there is less competition, so they should be easier to rank highly for.
Ranking highly for these terms will be easier and maybe quicker to achieve too.
Plus, if you rank highly for lots of these terms, your overall traffic will increase. At this point, you may be able to consider ranking for more competitive search terms.
Get customer reviews.
With local businesses, reviews submitted about your website online can affect your search engine rankings as well.
For many reasons, it’s worth your time and effort to ensure that you are providing the best service possible for your customers. This will lead to great reviews and more customers!
Copy your competitor’s on-page SEO strategy.
Visit your competitor’s website and study their content. You may think that creating longer forms of content is best when it comes to ranking. However, this is not always the case. Check whatever pages are ranking for each particular search term.
Build internal links.
For each of your longer, authoritative articles, link smaller supporting articles on your website to this main page. This will help your longer page achieve higher rankings.
Ensure that your website is easy to navigate.
If your website isn’t easy to navigate, your visitors will just click off your website and go somewhere else.
This can lower the time spent on your website and increase the bounce rate. These are both negative SEO factors.
Have a mobile-friendly website
These days, most internet users will access your website through a mobile device. If your website isn’t rendering properly on mobile, this will harm user experience, rankings, and sales. So, be sure to optimize your website for mobile devices as well as desktops.
Increase your page speed.
Page speed refers to how fast your website page loads, and this affects your rankings. A faster-loading website improves the user experience of your visitors. No one wants to be waiting for a website to load. Chances are if they have to wait more than a few seconds, they will leave the website entirely.
Get an SSL certificate for your website.
It has been shown that having an SSL certificate on your website increases your website rankings.
These days many search engines will warn their users that a website without this certificate is not secure, which will result in a user leaving the website immediately. This harms your rankings and possibly your reputation as well.
If your website is still new and has yet to establish any authority within the niche, or if the competitors in this particular niche have very few backlinks, then it is certainly possible to rank highly for various search terms using these strategies. As your website becomes more competitive, then building backlinks will certainly help you to continue to rank higher.
But in the meantime, don’t worry about the backlinks. Draw your visitors to your secure, quick-loading website and provide quality content that they’ll want to engage with and share with others.
Additional Resources:
Link-building tools to drive traffic and boost SEO rankings.
Link-building templates that work.
5 ways SEO can benefit your business
Why Website Analytics Are Important
Great tips on ranking your website.
I heard that there is this thing called a schema, but it is too technical for me to understand.
Is that recommended? Does schema play a big role on your website ranking? And is it easy to implement?
Alan, yes Schema does play. Depending on whether you have multiple locations or a single location you want the schema markup on the same page your Google Business Profile (GBP). In a majority of cases, this is the home page.
Looking for more information https://schema.org/LocalBusiness
I’m always impressed by the quality of your content, but this SEO guide takes
it to the next level. Incredibly useful!
I’m glad that you are finding value. This is the whole point of publishing my blog
Paul, thank you for that. Really great information in an area that I’m not that familiar with. These are all great tips to make your website stand out as well as stay within limits. I think that’s a post that had a lot of value and many people benefit from it. How are you getting on with your journey? It would be interesting to learn more about you what you are doing and why you are doing this? Thanks again all the best, Atif
Atif, I know you are in the Internet Profits program. Personally, I think it’s the best program out there for learning how to get a business going on the internet. You can’t go wrong. IP, in my experience, definitely over delivers. I don’t spend the time I once did for I have a lot going on with my agency. Keep in touch. Paul
How do you insure that your website/blog loads quickly?🤔 Does the Affiliate System aid in that regard?
Thanks for your invaluable advice!
Kate, not promoting anything but I use Semrush and Ubersuggest as tools to audit someone’s website. In both cases, you can use their free versions and you can get some insight on those ranking elements.
Wow, Thanks for your post! That’s some great techniques to rank our website.
A lot of info I didn’t know and am appreciative.
Look forward to your next post!
Denny
Denny, Sorry for not responding sooner. Good luck. With local SEO quality links are important, but don’t have the relevance as they do in traditional SEO. Keep linking to relevent events inside your community.
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Alex, I plan on focusing more on this subject in the future. But I’m glad you find it helpful
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Why backlinking is important is that it affects your website authority. If you can get people linking their content to yours. Google views it as good content and will increase your authority score via the algorithm. So, if you are able to get links, of sites with greater authority to yours, your authority increases. Hope this helps.
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Thank you
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