Customers consider many different things before making a purchase these days. With the internet at everyone’s fingertips, it’s easier than ever for clients to research everything from the reputation of a brand to the features of a new product. Perhaps the most common type of consumer research involves searching for customer reviews.
Why?
Because consumers trust each other far more than they trust brands. In the absence of trusted recommendations from friends and family, around 85% of clients say they’d happily take the insight of
other customers as guidance. A review could be the difference between losing a customer and gaining a sale. So, how do you encourage your customers to write more of them? Before customers even visit your website to check out your products, they often look around online for insights into what you can offer. There are tons of third-party locations that make a huge impact on your chances of a sale.
For instance:
♦ Yelp. Yelp is one of the most trusted locations for checking the reputation of a company. Business owners can claim their company on Yelp and monitor the messages that appear there. This is an excellent chance to respond to both positive and negative reviews.
♦ Facebook. You probably already use Facebook for advertising, so why not leverage it as a tool for social proof too? People can leave reviews about your business based on how long it takes for you to respond to a message and how great your products are.
Understand how reviews and ratings impact local SEO
Create Plenty Of Spaces For Reviews
♦ Google My Business. Ideal for local commentary, Google My Business makes it easier for prospects to learn more about where your business is, what it does, and what people think about it. Signing up for Google My Business also improves your local SEO. Though it might feel as though you’re bribing your clients for a review when you offer incentives, what you’re doing is showing that you know their time is valuable. Offering incentives ensures that your customers will want to leave a review. You can offer things like coupons or discount codes, entry into a competition for a chance to win something, or something simple, like a Free gift. Remember, for incentives to be effective, they need to offer something your customers would be interested in. It’s also important to ensure that when you offer your incentive to your customers, you don’t make it seem like they can only get the reward for leaving a positive review.
Techniques for Getting More Customer Reviews
Offer Incentives
It takes time to write a review. Your customers don’t want to feel like they’re spending that valuable time just to end up having no one listen to them. If you’re getting testimonials from your audience, it’s important to respond to them. When someone leaves a positive review, say thank you, and let them know how much you appreciate their time. If someone leaves a negative review, respond to them, too. Engagement with customers who leave negative reviews is almost more important than responding to people who leave positive reviews. According to Harvard Business Review, this practice improves ratings overall for customers. It’s also a chance for you to show your audience you’re committed to making their experience better, even when you do something wrong.
Engage With Those Who Leave Reviews
Leaving a review about your product or service should be as simple as possible for your customer. If you send an email asking for a testimonial, ensure that all your customer needs to do is click a button to send their feedback. You could also look into things like placing a review box within the email itself. For those who don’t have a lot of time to spare, you could consider offering different types of review systems. For instance, a star rating might not give you a lot of insight about where you need to improve, but it still gives you a general idea of what customers think about you. Support your customers in leaving any kind of review they like by simplifying the process. Finally, if you’re running a B2B company, consider giving your customer a review first. You can send them a message letting them know how wonderful it was to work with them. This is a great way to build a relationship so that you’re more likely to get more repeat sales in the future.
How To Respond to Google Reviews
Make It Easy Offer Reviews In Return
At the same time, it prompts your customer to consider reviewing your business too. Most business owners don’t have a lot of time to leave reviews, but they’re more likely to feel as though they owe you feedback if you’ve already reviewed them. Reviews are a powerful tool in your business arsenal. Now go out and collect them!
Additional Insights
How to find and manage Google Reviews
5 ways SEO can benefit your business.
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Getting reviews is where it is at when you are working your way up on the SERP’s. Make sure to have customers add thoughtfull replies. Quality over Quantiy.
Thanks for your help and for writing this post. It’s been great.
No Problem. That is the whole point of me doing this. Nothing can be more rewarding than having someone like yourself take time out to comment.
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Received your comment. Your GMB profile is so important for any local business. And getting reviews is one of the ways to get your business exposure.
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[…] Once you are set up online you can then create flyers or new business cards that link to your social media sites. This way your customers can connect with you at any time of the day and night.After setting up your profiles it is important to start using them regularly. You can post about new products or special offers. But you should also try and get your customers to leave comments and reviews about your business. Check out How to get more reviews. […]
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I may have answered this already. But you can never underestimate the reviews for local SEO. Make sure you reply and don’t shy away from the negative reviews. Your response will only make you look stronger in the search engines.
Very nice info and right to the point. I don’t know if this is in fact the best place to ask but do you guys have any ideea where to get some professional writers? Thanks 🙂
If you are looking for writers, Fiverr and upwork, would be a great place to start. There may be more. As part of my service I keep up with reviews for my clients. Hope this helps.
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Thank you. If you are a small business make sure you are getting reviews from your customers and don’t be afraid of the bad reviews. The optimal score is 9.2 to 9.8
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