In trying to keep on top of all the things you are responsible for as an internet marketer, it’s easy to ignore the gathering of analytics and implementing the data you find within them. You may have tried to gather and use your online statistics before and found it too tedious, too confusing or too time intensive. If so, you aren’t the first busy business owner to think that.
But measuring your results is well worth your time and effort! Those numbers can provide you with a detailed analysis that will end up making your workload lighter rather than heavier. This is true because when you know exactly where to put your time and attention to get the best results, you take the guesswork out of marketing your products or services.
Website analytics can show:
What attracts the most traffic–
Does your audience respond more to storytelling or how-to content? Do they interact more when you use infographics, memes, listed content or funny cat videos? When you know how your audience behaves with each different type of content, you can do more of what works and stop wasting your time on what doesn’t.
What keywords people are using to arrive at your site–
You could be missing the mark by using hashtags or SEO keywords that your market doesn’t even use when searching for the type of products or services you supply. When are the busiest times of the day and week–If you know when the most people are on your site, you can schedule your posts, offers, and sales on those days and times to get the most bang for your content buck.
Where traffic is coming from–
Are the guest posts you are constantly writing paying off? Or does more of your traffic come from social media? And if so, which social media channels? Are you spending enough time there?
Where is traffic converting the best–
Are you getting targeted traffic from your paid advertising or is the traffic from other organic sources more targeted?
A/B testing to see what pages convert better–
Does your market like snarky puns or straight-out copy-written text better? Being in the dark about these things leads you to move ahead blindly. Without any strategy in place for reaching and serving your target market you are going to have low conversions. This is where testing comes in. You aren’t going to change the entire marketing campaign, just some variations. For example,
- Change ad copy.
- Imagery.
- Headline.
- Landing page content.
There is more, but this should give you an idea in improving your analytics. This shows you that collecting this information and using it to your advantage is easier than you think. Plus, it puts you ahead of your competition, who may or may not be implementing solid techniques based on their own online statistics.
Here are 2 links where you can get more in-depth knowledge on split testing and monitoring your website.
https://www.semrush.com/blog/split-testing/
[…] Split testing is another way to test the marketing effectiveness of different sales pages. This can be done with email marketing too, but it’s often used with Web pages. The idea is to set up two different versions of a sales offer and send half of the traffic to one Web page and the other to the other. The one that has a better conversion rate is the better advertisement, even if all that was changed was a title or the position of a “Buy Now!” button. “Why Website Analytics are Important.” […]
Appreciate adding to the content. It is an ongoing experiment. thanks again.
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